There's no doubt that this video was made by hipsters for hipsters, but who cares when it's this funny!
Shot in Brooklyn (although if you take away the sun it might as well be Kingsland Road), this spoof rips the piss out of all the hall marks of cool, urban 20-somethings.
The script is brilliant. Sample: "Of course no self-respecting hipster would ever enter this contest let alone admit to being a hipster in the first place so we're forced to assume that our contestants participationg is strictly ironic."
Witness the five entrants compete in the requisite heats: how bad is your hangover, the MySpace picture session, ironic vintage T-shirt t-off, and how tight are your jeans (if you can fit two fingers in the waist band and you're out!)
Best of all don't miss the fourth event - the Music Collection Bragathon - "where hipsters comb their music collection for bands they discovered who have since sold out by becoming popular (those jerks)", before expelling the offending vinyl from their selection.
And there's still more heats! But who will win?